The “Art as Science” and “K-12 Science Art Challenge

BioEASI is an organization founded by three graduate students at the University of California, San Diego who have been enthusiastically seeking innovative ways of pushing science from the lab and into the community. The BioEASI mission is to communicate to people the ideas of science...

Theo Jansen’s Strandbeests

Kinetic sculptor and artist Theo Jansen builds 'strandbeests' from yellow plastic tubing that is readily available in his native Holland. The graceful creatures evolve over time as Theo adapts their designs to harness the wind more efficiently. They are powered only by the wind and...

Art and Physics at the Lux

Lux sees its mission, primarily, to "support artists in the development of new projects through a residency program, and share their discoveries with scholars, art patrons and a regional and national audience," and to "educate and engage the community to foster an appreciation of the...

Easter Literacy, Science, Math, Play, and Art Activities!

"Easter is the most important annual religious feast in the Christian liturgical year. According to Christian scripture, Jesus was resurrected from the dead on the third day after his crucifixion. Some Christians celebrate this resurrection on Easter Day or Easter Sunday...

Innovation and the importance of critical thinking

The more I hear from innovators (some successful, and others not so successful) on the importance of being able to make snap decisions based on intuition alone during critical stages of the innovation process, the more I’m convinced otherwise....

Science Storms Artistically Delivered

Some of the best examples of dynamic learning happen outside of school. At the Museum of Science and Industry in Chicago, the "Science Storms" installation captures the sensorial, experiential joy that children discover in science. At the ground level, the space is anchored by an...

Left Brain, Right Brain: Creating a New Business Model

Author by Ted Mininni Published on July 11, 2006

An interviewer once asked Albert Einstein how he developed his complex scientific theories. In reply, Einstein reportedly pointed to his head and said that he used a pencil and a piece of paper to develop his ideas. This clearly demonstrates the perfect union of analytics and creativity in problem-solving. Out of Einstein’s working process came many famous scientific theories, including the theory of relativity. Nothing could better illustrate the integration of left brain and right brain: logic and reasoning coupled with imagination and creativity.

Einstein’s interesting quote (above) points to a current, fundamental shift in business thinking. In fact, business leaders are embracing, with great impact, the concept of integrating analytical abilities and creativity. And this is where our left brain-right brain discussion takes us.

Stephen J. Adler, Editor-in-Chief of Business Week, has dubbed today’s business environment “the Creativity Economy.” In a memorable editorial, “Ready. Set. Innovate,” from August 2005, he states:

The creativity economy may sound like another over-hyped catch-phrase, but companies that have embraced the concept are gaining a bottom-line edge over those who haven’t…innovation and design point the way out of a lot of the difficulties U.S. companies face as high-paying jobs in tech and manufacturing shift overseas. But the smartest U.S. companies are learning that they can still lead the way if they listen closely to their customers and rethink product design. That’s how Starbucks can charge so much for a cappuccino and why the Swiffer is eclipsing the mop.

While innovation and creative design in products and services seem to point the way to future business success, we should expand on Adler’s idea. We could argue that innovation and creativity should be employed to revamp companies’ entire organizational structures—not merely their R&D, sales, and marketing departments—as they endeavor to bring successful new products and services to market. 

The Right Brain Initiative (Manifesto)

The Right Brain Initiative, serving the Portland, Oregon metropolitan region, seeks to achieve a measurable impact on learning by integrating the community's arts and cultural resources into the education of every K-8 student in the region's school districts. This collaboration among artists, educators, parents, business...