Merging Art and Business in the College Curriculum
John M. EgerBecome a fanDirector of the Creative Economy Initiative at San Diego State University (SDSU) is also the Van Deerlin Endowed Chair of Communications and Public Policy
Clearly something is happening in universities across the country.
This week San Diego State University is launching a Music Entrepreneurship and Business Degree Program, which, according to the university, “is believed to be the first of its kind in the country.”
Developed as a partnership between SDSU’s College of Professional Studies and Fine Arts and the College of Business Administration, the program embeds 15 units of entrepreneurship classes ranging from the Fundamentals of Entrepreneurship to Creativity and Innovation, Social Entrepreneurship and Entrepreneurial Finance, in addition to business course electives.
A minor in art and entrepreneurship is offered in the Department of Art Education at Ohio State University. And at The University of Texas in Austin, Columbia College in Chicago, The Meadows School of the Arts at SMU in Dallas Texas, and Millikin University in Decatur Illinois, those skills are increasingly being woven into the fabric of the arts degree.